SPRING 2025
For 30 years, our focus has been one thing: perfecting the art of eyewear.
DITA is thrilled to unveil its highly anticipated Spring 2025 collection, "Dejavu: DITA in Different Dimensions." This collection takes the iconic design ethos that has defined DITA for decades and reimagines it through a contemporary lens. Paying homage to the brand’s storied past, the campaign draws inspiration from DITA’s 1996 campaign, celebrating a bold and nostalgic 90s aesthetic with a modern twist.
"Dejavu" embodies a fusion of timeless elegance and innovative design, offering a fresh perspective on the classics that built DITA's legacy.