A CATEGORY OF ONE.

A DEFINITION YOU CAN’T OWN, YOU CAN ONLY EARN. AND DITA HAS EARNED IT OVER 25 YEARS.

DITA Heritage - Over 25 Years of Experience
DITA Heritage - Over 25 Years of Experience

OVER 25 YEARS OF HERITAGE

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DESIGN THAT FINDS BEAUTY IN PURPOSE

DESIGN THAT FINDS BEAUTY IN PURPOSE.

FOCUS. DISCIPLINE. TIME. SACRIFICE. FAILURE. SUCCESS. QUALITIES THAT MAKE THE ORDINARY EXTRAORDINARY, WHICH IS WHY EACH DESIGN IS TREATED INDEPENDENTLY, TAKING MONTHS FROM CONCEPTION TO PRODUCTION.

Cult Like Following featuring DITA LXN-EVO
Cult Like Following featuring DITA LXN-EVO

CULT LIKE FOLLOWING

DITA has a cult like following and is a must-have accessory for many celebrities, musicians, athletes and fashion industry insiders around the world.If you wear a DITA frame and come across another person wearing DITA, there is an instant connection – a barrier breaking moment. The recognition may be through a nod, a wry smile, or a wink but it subtly acknowledges that you are both part of the same family. It is a rare experience to generate such a unique connection. Wearing a DITA frame makes you a Category of One.

WELCOME TO THE FAMILY.

ONE PULSE, ONE BLOODLINE.

CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN featuring Mach-Five

CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.

CRAFTSMANSHIP IS THE CORNERSTONE OF DITA’S REPUTATION FOR QUALITY AND INNOVATION – THAT’S WHY OUR RELATIONSHIPS WITH SOME OF THE WORLD’S MOST HIGHLY REGARDED ARTISANS HAVE LASTED NOT YEARS, BUT DECADES.

BRAND HISTORY

The Inception of DITA - featuring a tooling machine

1995 - THE INCEPTION OF DITA
The first DITA collections were vintage-inspired frames from the 50s and 60s. We scoured vintage stores in search of frames that we could base our designs off of. DITA’s look at the time was retro silhouettes with bold colored lenses such as aquamarine or yellow.


1998 - THE FIRST ‘MEN’S COLLECTION
Top sellers in this collection were the Double Agent and Agent 99, they were retro-inspired wrap frames with modern touches. This is when celebrities and musicians started wearing DITA frames.


1999 - DITA ENTERS HIGHER END PRODUCTION
DITA starts to focus production efforts in Japan. In 1999, DITA established relationships with some of the world’s most highly regarded artisans in eyewear. Those relationships continue to this day.

1995 • THE INCEPTION OF DITA

The first DITA collections were vintage-inspired frames from the 50s and 60s. We scoured vintage stores in search of frames that we could base our designs off of. DITA’s look at the time was retro silhouettes with bold colored lenses such as aquamarine or yellow.