Since 1995, DITA has found inspiration in the international circuit of nautical, automotive and aviation design, and the individuals who have pushed boundaries within these finely crafted machines. First commemorating this fascination with DITA’s best-selling FLIGHT-SERIES and later within the MACH-SERIES, DITA encourages designers to experiment with ideas, technology, and materials outside the realm of modern eyewear.
With an eye to the future, DITA continues this philosophy, taking feedback from experts who are singular in their field.
DITA is pleased to announce a new partnership with Aston Martin Red Bull Racing, developing products that meet their demanding specifications and lifestyle.
"DITA has always had a passion for innovation and automotive design. We are thrilled to work with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design." — Micky Dhillon, CEO of DITA
"We’re delighted to begin a partnership with DITA whose dedication to precision and craftsmanship matches our own, whilst their passion for innovation and materials technology fits perfectly with the image of Formula One.
It’s fantastic to add a stylish new partner to the Aston Martin Red Bull Racing stable.” — Christian Horner, Team Principal of Aston Martin Red Bull Racing
WORLD CHAMPION SAILOR
DITA is pleased to announce a new partnership with Peter Burling, developing products that meet the demanding specifications of his lifestyle.
Peter Burling began sailing aged six and soon began competing in and winning several national championships in his home country of New Zealand. By the age of 18, he was a two-time world champion.
To date, Peter Burling is a seven-time world champion, two-time Olympic medalist, America's Cup champion, and the 2015 and 2017 World Sailor of the Year. Currently, Peter is sailing as watch captain with Team Brunel on the 2017-18 Volvo Ocean Race, winning the leg from Auckland to Brazil, which was said to be the hardest leg in the history of the race.
"DITA's focus on creating products that push the boundaries of traditional eyewear got me excited to be involved with the brand. I am looking forward to sharing my insights and personally stress testing products in the intense elements we face as sailors" — Peter Burling.
PETER BURLING IN DITA SEQUOIA
WORLD CHAMPION PILOT
DITA is pleased to announce a new partnership with Kirby Chambliss, developing products that meet the demanding specifications of his lifestyle.
As a child, Kirby Chambliss was always playing and running around with airplanes and at only 13 years old he began flying. Chambliss' love for aerobatics saw him train to perfect his skills and he has accumulated 13 medals in world competition with the U.S. National Aerobatic Team.
By the early 2000's, Kirby was recognized as one of the top aerobatic pilots in the world and competed in the very first Red Bull Air Race. He transferred his explosive, aggressive flying style to the racetrack and is now a two time Red Bull Air Race World Champion.
"It's a great honor to partner with DITA Eyewear. I'm excited to be a part of their team to assist in the development of products geared towards those passionate about aviation."
— Kirby Chambliss
KIRBY CHAMBLISS IN DITA CONDOR