WHAT DOES IT TAKE TO CREATE A SINGLE DITA FRAME?

100 YEARS EXPERIENCE

OUR MASTER CRAFTSMEN HAVE DEDICATED AS MANY AS 100 YEARS TO PERFECTING THEIR CRAFTS.

QUALITY MATERIALS

QUALITY TITANIUM • JAPANESE ACETATE

A pile of silver eyeglass frames lies on a Japanese newspaper. The metal frames contrast with the text, creating an organized and industrial feel.
A pile of silver eyeglass frames lies on a Japanese newspaper. The metal frames contrast with the text, creating an organized and industrial feel.

HIGH-GRADE TITANIUM

DITA USES ONE OF THE HIGHEST GRADES OF BETA-TITANIUM, WHICH IS LIGHT, DURABLE AND EXTREMELY FLEXIBLE. OUR BETA-TITANIUM IS 1/3 THE WEIGHT OF STEEL.

A hand holding a red frame containing various acetate, showcasing a variety of textures and colors. The background is filled with more similar seeds, suggesting abundance.
A hand holding a red frame containing various acetate, showcasing a variety of textures and colors. The background is filled with more similar seeds, suggesting abundance.

JAPANESE ACETATE

A PERFECT EXAMPLE OF DITA'S UNCOMPROMISING PRODUCTION PHILOSOPHY IS THE WAY IN WHICH WE POLISH OUR ACETATE FRAMES. UNLIKE BRANDS THAT COMMERCIALLY PROCESS MASSIVE QUANTITIES OF ACETATE FRAMES AS QUICKLY AND CHEAPLY AS POSSIBLE, WE PREFER TO SLOWly TUMBLE OUR ACETATE FRAMES IN GENUINE, HAND-CUT BAMBOO CHIPS. WHILE UTILIZING A RENEWABLE RESOURCE, OUR TRADITIONAL BAMBOO POLISHING PROCESS RESULTS IN A DEEPER, RICHER, HIGHER QUALITY FINISH THAT YOU’LL IMMEDIATELY SEE AND FEEL THE MOMENT YOU HOLD A DITA FRAME IN YOUR HANDS.

Close-up of gloved hands holding eyeglasses being polished with a grinding wheel. The scene conveys precision and craftsmanship in eyewear.
Close-up of gloved hands holding eyeglasses being polished with a grinding wheel. The scene conveys precision and craftsmanship in eyewear.

JAPANESE QUALITY

WE FINISH ALL OUR FRAMES IN JAPAN. NOT BECAUSE WE CAN, BUT BECAUSE WE MUST. BECAUSE THE LEVEL OF DETAIL IN OUR FRAMES REQUIRES THE UTMOST LEVEL OF QUALITY, AND THAT QUALITY IS FOUND IN JAPAN.

CREATING A SINGLE DITA FRAME CAN TAKE AS MANY AS 350 SEPARATE PRODUCTION STEPS OVER 8 MONTHS. OUR MANUFACTURING PROCESS DELICATELY BALANCES TRADITIONAL AND MODERN PRODUCTION TECHNIQUES AND TECHNOLOGIES CAREFULLY SELECTED AT EACH STAGE TO GENERATE THE BEST RESULT. A PERFECT EXAMPLE OF DITA’S UNCOMPROMISING PRODUCTION PHILOSOPHY IS THE WAY IN WHICH WE POLISH OUR ACETATE FRAMES. WE MANUFACTURE IN SOME OF THE WORLD’S OLDEST AND MOST RESPECTED EYEWEAR FACTORIES, INCLUDING FACTORIES OWNED BY THE SAME FAMILIES FOR GENERATIONS.

Gloved hands hold a black object with "DITA" inscribed on it, placed against a metal stamping machine, conveying precision and craftsmanship.
Gloved hands hold a black object with "DITA" inscribed on it, placed against a metal stamping machine, conveying precision and craftsmanship.

DESIGN TECHNOLOGY

DITA UTILIZES CUTTING EDGE COMPUTER-AIDED DESIGN TECHNOLOGY TO ASSIST IN THE HYPERTECHNICAL ASPECTS OF FRAME DESIGN. THIS IS THE SAME COSTLY & SOPHISTICATED TECHNOLOGY USED TO DESIGN THE WORLD'S FINEST WRISTWATCHES AND AUTOMOBILES.

CRAFTSMEN AND MASTER CRAFTSMEN CONTINUOUSLY EVALUATE EACH FRAMES' SHAPE, FIT, AND FINISH THROUGHOUT THE PRODUCTION PROCESS. RUNNING THEIR HANDS OVER THE FRAMES' SURFACES IN SEARCH OF THE SLIGHTEST IMPERFECTION OR IMBALANCE, THEY WILL CONTINUE SHAPING AND POLISHING UNTIL THEY DETERMINE THAT THE FINISHED PRODUCT MEETS DITA'S EXCEEDINGLY HIGH QUALITY STANDARDS.

A person wearing white gloves uses a soldering iron on a small, metallic component, indicating precision and focus in a workshop setting.
A person wearing white gloves uses a soldering iron on a small, metallic component, indicating precision and focus in a workshop setting.

FINISHING DETAILS

CRAFTSMEN AND MASTER CRAFTSMEN CONTINUOUSLY EVALUATE EACH FRAMES' SHAPE, FIT, AND FINISH THROUGHOUT THE PRODUCTION PROCESS. RUNNING THEIR HANDS OVER THE FRAMES' SURFACES IN SEARCH OF THE SLIGHTEST IMPERFECTION OR IMBALANCE, THEY WILL CONTINUE SHAPING AND POLISHING UNTIL THEY DETERMINE THAT THE FINISHED PRODUCT MEETS DITA'S EXCEEDINGLY HIGH QUALITY STANDARDS.

DISCOVER MORE

Stylish sunglasses with round, dark lenses and sleek, gold-toned arms set against a black background, conveying elegance and sophistication.

DITA HERITAGE

FOUNDED IN 1995 DITA REINVENTED EYEWEAR BY CREATING A DISCREET LUXURY WITH PRODUCT RANGING FROM BOLD CHARACTERFRAMES TO NEW INTERPRETATIONS OF TIMELESS SHAPES THROUGH INNOVATIVE TECHNOLOGY.

BRAND HERITAGE