Since 1995, DITA has found inspiration in the international circuit of automotive and aviation design, and the individuals who have pushed boundaries within these finely crafted machines.
First commemorating this fascination with DITA’s best-selling FLIGHT-SERIES and later within the MACH-SERIES, DITA encourages designers to experiment with ideas, technology, and materials outside the realm of modern eyewear.
With an eye to the future, DITA continues this philosophy, taking feedback from experts who are singular in their field.
Pressure testing products in the most extreme conditions where the finest margins help achieve greatness. DITA is pleased to announce a new partnership with Aston Martin Red Bull Racing, developing products that meet their demanding specifications and lifestyle. DITA continues a legacy of excellence as memorable as it’s past.
"We’re delighted to begin a partnership with DITA whose dedication to precision and craftsmanship matches our own, whilst their passion for innovation and materials technology fits perfectly with the image of Formula One.
It’s fantastic to add a stylish new partner to the Aston Martin Red Bull Racing stable.”
— Christian Horner, Team Principal Aston Martin Red Bull Racing