Customer Service

Can I get in touch with a live human being at

Please visit our CONTACT US page or call our Customer Service Department at +44 1279 702166 weekdays between 8AM – 5PM GMT and we’ll be glad to assist you.

Lens Questions

Does Offer Prescription Lenses?

Although our frames can be fitted with prescription lenses, does not currently offer prescription lens services.

Please contact your optician or click this FLAGSHIP LOCATIONS link or the one located at the bottom of this website to view contact information for DITA’s flagship locations where our helpful staff will be glad to assist you with all your prescription lens needs.

What Are Polarized Lenses?

Polarized lenses contain a special filter that blocks reflected light and reduces glare off flat surfaces, thereby helping to increase visual acuity and reduce eye fatigue. As a result, polarized lenses are extremely popular with drivers, skiers, golfers, boaters, fisherman, bikers, and joggers.

What Are Gradient Tinted Lenses?

Gradient tinted lenses are typically fully tinted at the top and become gradually clearer towards the bottom. Gradient tints are popular as a fashion statement and because they offer more low-light flexibility than fully tinted sun lenses. Variants include double and triple gradients.

What Is Anti-Reflective Coating?

Anti-reflective coating is a special type of multi-layer coating applied to lens surfaces to help reduce glare caused by light reflecting off the backside of your lenses and directly into your eyes. This reduction in glare can help increase visual acuity and reduce eye fatigue.

What Is Hydrophobic Coating?

Hydrophobic coating is a treatment that helps facilitate run-off of water droplets from lens surfaces and also helps repel oil and fingerprints. Hydrophobic coating can help reduce the visual distortion that can occur around water or in the rain.

Frame Questions

What Is Cellulose Acetate?

Cellulose Acetate is a non-petroleum based plastic that is made from natural cotton and wood fibers. Among the qualities that make it a truly amazing material from which to make eyewear, cellulose acetate is hypoallergenic, lightweight, strong, flexible, available in a nearly limitless array of transparent and opaque colors, and made from renewable materials.

What Is Titanium?

Titanium is naturally occurring element that is approximately 30% stronger and 50% lighter than steel, and is highly resistant against corrosive materials, particularly salt water. Titanium is widely considered the ideal metal for creating products ranging from medical appliances to eyewear due to the fact that it’s nickel free, hypoallergenic, lightweight, strong and can be made flexible through alloying (e.g., beta titanium). Though dark silver-colored in its natural form, titanium can be plated in a wide variety of beautiful colors.

Why Are Some Of DITA’s Products Marked LTD?

Product marked LTD was produced in extremely limited quantities and can only be purchased through the website and at select retail locations.

What Do The Sizing Numbers Mean?

Eyewear is measured in millimeters and sizing follows the LW/DBL-TL format. The LW/DBL-TL abbreviations are defined as follows:
LW = The width of one lens measured at its widest points.

DBL = The distance between lenses measured at their nearest points.

TL = The length of the temple measured from the center of the hinge to the temple tip.


Is DITA Product Covered By A Warranty?

Yes. Please click this LIMITED WARRANTY POLICY link for details.

Terms and Conditions

Is Use Of The Website Governed By Terms And Conditions?

Yes. Please click this TERMS AND CONDITIONS link or the one located at the bottom-left of this website for details.

Privacy Policy

What Is The Privacy Policy?

We value your privacy. Please click this PRIVACY POLICY link or the one located at the bottom-left of this website for details.


Are Purchases At Secure?

We follow generally accepted industry security standards to protect your information. This website is protected with secure socket layer (SSL) encryption and PA-DSS compliant security. Still, no method of transmission over the Internet, or method of electronic storage, is 100% safe. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


How Do I Stay Up To Date With DITA News And Special Offers?

Please sign-up for our newsletter by entering your email address in the SIGN UP FOR EMAILS box at the bottom of this website.

Social Media

How And Where Can I Follow DITA?

DITA is a community of people who enjoy sharing photos and thoughts about a wide range of topics, from fashion to music and beyond! Actively engaged throughout all major social media platforms, the v community is dynamic, fun and growing everyday! Please join our community by clicking on these links or the ones located at the bottom of this website under the header FOLLOW to follow us on FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, and YOUTUBE.

Retail Locations

How can I find the DITA flagship store or authorized DITA retailer nearest me?

DITA eyewear is available for purchase in fine eyewear stores and boutiques worldwide. Please click this STORES link or the one at the top of this website located to find the store nearest you.