Epiluxury

Above Luxury

THAT WHICH HOLDS TRUE TO FIVE SINGULAR TENANTS IN A PERSONAL AND MEANINGFUL MANNER HAS ALL BUT DISAPPEARED.

WE EXIST TO RESUSCITATE ITS POWER.

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Why

Epiluxury

‘LUXURY’ DOG BOWLS. ‘LUXURY’ T-SHIRTS. ‘LUXURY’ DUMBBELLS.

THE GREAT LUXURY HOUSES OF THE PAST HAVE TRADED THEIR SOULS FOR SALES IN A DECISION TO IMITATE RATHER THAN TO INNOVATE.

THIS DISTORTION OF VALUES HAS CREATED AN ABSENCE OF PASSION AND INTEGRITY IN AN INDUSTRY IN WHICH THE PRODUCTS ARE DESIGNED TO PROVOKE PRECISELY THAT.

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EPILUXURY IS NOT A BRAND. IT'S AN IDEAL.

EPILUXURY PARTNERS WITH LEADERS IN THEIR FIELD TO BRING RADICAL NEW PRODUCTS TO THE MARKET. CONCEPTS FROM LEADING CREATORS SO PROVOCATIVE AND NICHE THAT OTHER BRANDS DARE NOT TOUCH.

DITA-EPILUXURY IS THE RESULT OF OUR PARTNERSHIP WITH DITA, A SINGULAR EXPRESSION FOR THE OPTICAL MARKET. THERE ARE COUNTLESS LUXURY EYEWEAR BRANDS BUT THERE IS ONLY ONE EPILUXURY EYEWEAR BRAND IN THE WORLD.