Iconic fashion designer, entrepreneur, and television personality Jenna Lyons partners with luxury eyewear brand DITA for the exclusive re-release of LYONS – a timeless rounded silhouette in acetate, available as both sun and optical frames. The sun edition features a striking Smoke Gradient lens with Gold Flash accents, framed by rich Midnight Rose acetate, while the optical version captivates in a stunning Desert Peach hue.

NLE Choppa, a trailblazer in the hip-hop world, is the perfect match for DITA’s CREATOR frame. Known for his explosive rise and constant reinvention, Choppa embodies individuality and bold creativity—much like DITA Eyewear, which stands alone in luxury craftsmanship and innovation.

The 24 Hours of Le Mans is the world’s most famous and toughest endurance race. For the 2024 edition, DITA teamed up with racing driver Romain Grosjean as he sought to rule the road in the ultimate challenge of man and machine.