Jenna Lyons, the former Executive Creative Director and President of J.Crew and CEO of beauty brand LoveSeen, is no stranger to influencing fashion trends. Known as the "Woman Who Dresses America," she has captivated audiences with her bold, yet refined aesthetic that blends high fashion with everyday wear. Her personal style, often punctuated by statement eyewear, made her a natural partner for DITA, a brand revered for its craftsmanship and design precision.
This isn't the first time Lyons has collaborated with DITA. Her previous re-release of Flight.004, a frame that redefined classic aviators, sold out within just four days, cementing her status as a visionary in the eyewear space. A frequent client at DITA's SOHO flagship store, Lyons even shared a glimpse of her love for eyewear when she stopped into the store with her son on a memorable episode of The Real Housewives of New York City.
For this highly anticipated collaboration, DITA and Lyons have worked closely to craft the LYONS frame, which embodies both form and function. The round cat-eye acetate frame reflects Lyons' signature balance of playful elegance and daring design, while staying true to DITA’s legacy of precision engineering. The frame’s bold lines and attention to detail speak to the power of eyewear as a true fashion statement.
The LYONS Sun frame is available in Midnight Rose with Smoke Gradient - Gold Flash lenses, offering a dramatic yet wearable look. The LYONS Optical frame is available in Desert Peach, providing a warm, neutral tone perfect for everyday wear. Each style will be produced in an exclusive limited run of only 500 units, making this collaboration a rare masterpiece of craftsmanship and personal expression. The LYONS frame, much like Jenna herself, is both timeless and contemporary, designed for those who seek to make a statement with their eyewear.
DITA X LYONS
