{"title":"Optical Collection","description":"","products":[{"product_id":"ash-1","title":"ASH (+)","description":"\u003cp\u003eASH(+) builds upon perfection. An updated version of DITA’s iconic ASH optical, ASH was inspired by creating a frame that is almost weightless. The concept of floating and the almost dreamlike state it triggers is mirrored in the inception of an almost weightless optical frame. ASH (+) refuses to sacrifice style, cementing its place as an optical essential for DITA’s design repertoire. ASH (+) features an ultra lightweight Japanese acetate frame front in new colorways and updated two-tone titanium temples, inspired by the Japanese tsuba. 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An updated version of DITA’s iconic BUCKEYE optical, it was born out of a deep respect of the Japanese eye for blending essentials with beauty. Inspired by the Japanese tsuba, which is a fundamental element to the mounting of a sword and often features highly decorative elements. BUCKEYE (+) marries the essential aspects of having a lightweight optical frame without sacrificing style. BUCKEYE (+) is an ultra lightweight Japanese acetate frame front in new colorways and updated two-tone titanium temples. The heart and soul of DITA - the classic, yet contemporary BUCKEYE(+) showcases an elegant keyhole bridge emphasized by the functional beauty of DITA’s proprietary hex screw system.\u003c\/p\u003e","brand":"DITA Eyewear","offers":[{"title":"Matte Black - Yellow Gold \/ Clear","offer_id":42618265796841,"sku":"DTX149-A-01","price":735.0,"currency_code":"USD","in_stock":false},{"title":"Timber Brown - White Gold \/ Clear","offer_id":42618265829609,"sku":"DTX149-A-02","price":735.0,"currency_code":"USD","in_stock":false},{"title":"Matte Navy - Silver - White Gold \/ Clear","offer_id":44446664032489,"sku":"DTX149-A-03","price":735.0,"currency_code":"USD","in_stock":false},{"title":"Ink Swirl - Black Iron \/ Clear","offer_id":45456731537641,"sku":"DTX149-A-04","price":735.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/files\/BUCKEYE__DTX149-A-04_front_6a8b631a-8c3c-4070-b12c-073d2d947429.jpg?v=1693595324"},{"product_id":"meta-evo-rx","title":"META-EVO Rx","description":"\u003cp\u003eMETA EVO RX was an optical concept born from the desire to integrate historical styles  into modern eyewear. 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These jets combined aerodynamic grace with revolutionary technology to reach speeds in excess of Mach 3; the fighter pilots who commanded these jets became international icons for their daring and courageous attitude, as well as for the classic aviator’s style that followed them onto the tarmac.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eThese heroic aspirations have been sculpted into an elegant, lightweight frame composed of Japanese beta-titanium for unparalleled strength and flexibility; oversized acetate temple tips accentuate Flight-Seven’s remarkably thin frame while adding a new dimension of comfort and style. Carefully considered details, like DITA’s signature diamond-pressed titanium finish, ensure the perfect balance of visionary design and unparalleled quality.\u003c\/p\u003e","brand":"DITA Eyewear","offers":[{"title":"Black Palladium 2 \/ Clear","offer_id":42629849579753,"sku":"DTX111-57-01-Z","price":605.0,"currency_code":"USD","in_stock":true},{"title":"White Gold \/ Clear","offer_id":42629849776361,"sku":"DTX111-57-02-Z","price":605.0,"currency_code":"USD","in_stock":true},{"title":"Brushed White Gold \/ Clear","offer_id":44468573339881,"sku":"DTX111-57-07","price":605.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/products\/FLIGHTSEVEN_DTX111-57-01_FRONT_1e2d0770-5b79-4323-83d8-37c2ae3fb819.jpg?v=1645834110"},{"product_id":"lindstrum","title":"LINDSTRUM","description":"A flagship in optical innovation, Lindstrum balances technical sophistication and bold industrial design in one package.\n\u003cbr\u003e\u003cbr\u003e\nDESIGN THAT FINDS BEAUTY IN PURPOSE: Lindstrum features floating titanium bridge and temple end pieces designed to add flexible comfort and a new D-Shield detail affixed to the temple tips.\n\u003cbr\u003e\u003cbr\u003e\nCRAFTSMANSHIP THAT CELEBRATES THE UNSEEN: Crafted entirely in titanium, Lindstrum features a 5.5mm thick titanium lens rim with pressed detail around the entire circumference. 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Resulting in an overall beautiful silhouette of the go-to frame for your everyday wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"DITA Eyewear","offers":[{"title":"Black Glass \/ Clear","offer_id":47766393028841,"sku":"DTX739-A-01","price":565.0,"currency_code":"USD","in_stock":true},{"title":"Burnt Timber \/ Clear","offer_id":47766399680745,"sku":"DTX739-A-02","price":565.0,"currency_code":"USD","in_stock":true},{"title":"Dusty Pink \/ Clear","offer_id":47766399713513,"sku":"DTX739-A-03","price":565.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/files\/LEVELE_DTX739-A-01_Front_979b1ae0-645c-4a90-bdb1-6cd37109ed49.jpg?v=1726675223"},{"product_id":"wandouir-optical","title":"WANDOUIR","description":"\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan lang=\"EN\"\u003eWANDOUIR was built with elegance in mind, while including small yet impactful details. Almost everywhere you look on WANDOUIR, there is a small detail. Translating to not only the DITA design language, but also emulating the idea of finding the small highlights throughout your days. Whether it’s the moments of glimmer in your day, or exhilarating impromptu adventures. WANDOUIR is the constant reminder to keep your days interesting with the small moments. All while being a frame full of statement and desire. Shaped and designed to emphasize facial features in the most luxurious way while highlighting the eyes in which your day is viewed through.\u003c\/span\u003e\u003c\/p\u003e","brand":"DITA Eyewear","offers":[{"title":"Yellow Gold - Tortoise \/ Clear","offer_id":47768754323689,"sku":"DTX180-A-01","price":665.0,"currency_code":"USD","in_stock":true},{"title":"Rose Gold - Tortuga \/ Clear","offer_id":47768754356457,"sku":"DTX180-A-02","price":665.0,"currency_code":"USD","in_stock":true},{"title":"Silver - Avana \/ Clear","offer_id":47768754389225,"sku":"DTX180-A-03","price":665.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/files\/WANDOUIR_DTX180-A-01_Front.jpg?v=1736208785"},{"product_id":"jenna-lyons-optical","title":"LYONS Optical","description":"\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan lang=\"EN\"\u003eIconic fashion designer, entrepreneur, and television personality Jenna Lyons partners with luxury eyewear brand DITA for the exclusive re-release of LYONS – a timeless rounded silhouette in acetate, available as both sun and optical frames. The sun edition features a striking Smoke Gradient lens with Gold Flash accents, framed by rich Midnight Rose acetate, while the optical version captivates in a stunning Desert Peach hue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan lang=\"EN\"\u003eKnown for always wearing iconic eyewear, Jenna has been a longtime fan of DITA’s offerings, wearing LYONS with her optical Rx in her day-to-day. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan lang=\"EN\"\u003e\"There isn’t a day that goes by where someone doesn’t ask 'where did you get your glasses?' Lyons explains. \"I felt like a walking billboard, so I literally cold called DITA and asked If we could have a more intimate relationship. This has never worked before - but it worked this time and I am beyond thrilled. I am obsessed.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan lang=\"EN\"\u003eThis long standing admiration naturally brought together Jenna and the DITA team once again, united by their shared passion for challenging conventions, embracing creativity, and taking bold risks in design.\u003c\/span\u003e\u003c\/p\u003e","brand":"DITA Eyewear","offers":[{"title":"Desert Peach \/ Clear","offer_id":47768767660265,"sku":"DTX736-A-01","price":605.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/files\/LYONS_DTX736-A-01_Front_39cf1ac5-21d4-4f97-a886-5f31d84136a1.jpg?v=1726677306"},{"product_id":"grandmaster-nine-optical","title":"GRANDMASTER-NINE Optical","description":"\u003cp style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\"\u003eWe continue to reimagine the GRANDMASTER-SERIES with the ninth iteration. First introduced in 2007, the GRANDMASTER-SERIES celebrates the iconic b-boy style of the late '70s, paying tribute to the spirit of New York's underground scene and the pioneering artists who have electrified the world for nearly 40 years. Known for their distinctive thick acetate frames and bold industrial hardware detailing, each release in the GRANDMASTER-SERIES has upheld these identifiable traits. The GRANDMASTER-NINE offers a more compact design compared to the GRANDMASTER-EIGHT, while maintaining the robust feel that defines the series.\u003c\/span\u003e\u003c\/p\u003e","brand":"DITA Eyewear","offers":[{"title":"Black - White Gold \/ Clear","offer_id":47775338365161,"sku":"DTX464-A-01","price":965.0,"currency_code":"USD","in_stock":true},{"title":"Root Beer - Antique White Gold \/ Clear","offer_id":47775339577577,"sku":"DTX464-A-02","price":965.0,"currency_code":"USD","in_stock":true},{"title":"Crystal Clear - Antique Silver \/ Clear","offer_id":47775339806953,"sku":"DTX464-A-03","price":965.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/files\/GRANDMASTER-NINE_DTX464-A-01_Front_d5116e7b-0432-464c-abe7-44da14c59c95.jpg?v=1726674547"},{"product_id":"aegeus-four","title":"AEGEUS-FOUR","description":"\u003cp\u003eThe AEGEUS-FOUR Optical Frames were created specifically for Asia Pacific customers for maximum comfort and fit. While some brands simply rely on using nose pads for alternative fit, we created the Pacific Modern collection with various focus points to enhance the look and fit in various ways to enhance the day to day experience for the wearer.\u003c\/p\u003e","brand":"DITA Eyewear","offers":[{"title":"Black - Brushed Black Palladium \/ Clear","offer_id":47966431183081,"sku":"DTX448-A-01","price":835.0,"currency_code":"USD","in_stock":true},{"title":"Tokyo Tortoise \/ Clear","offer_id":47966431215849,"sku":"DTX448-A-02","price":835.0,"currency_code":"USD","in_stock":true},{"title":"Digital Swirl - Matte Yellow Gold \/ Clear","offer_id":47966431248617,"sku":"DTX448-A-03","price":835.0,"currency_code":"USD","in_stock":false},{"title":"Black Vine - Matte Black \/ Clear","offer_id":47966431281385,"sku":"DTX448-A-04","price":835.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/files\/AEGEUS-FOUR_DTX448-A-01_front.jpg?v=1733335604"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/3144\/3689\/collections\/optical-collection.jpg?v=1775168836","url":"https:\/\/dita.com\/en-pg\/collections\/optical.oembed?id=1633","provider":"DITA Eyewear","version":"1.0","type":"link"}