DITA’S S/S 2023 COLLECTION EXPLORES THE TRANSFORMATION FROM ARCHETYPE TO VANGUARD.

THE COLLECTION BEGAN WITH A VESTED INTEREST IN STUDYING THE UNCONSCIOUS MIND PATTERNS AND TRANSCENDING THE ALLURE OF FAMILIARITY. “SURPASSING FAMILIARITY IS A NECESSARY DISCOMFORT FOR HUMAN DEVELOPMENT, YET FIRST IT MUST BE UNDERSTOOD” EXPLAINS THE DESIGN TEAM. “WE ARE ATTRACTED TO WHAT WE KNOW WHILE INTRIGUED BY WHAT WE DO NOT UNDERSTAND. THIS TENSION HAS BEEN OUR SOLE FOCUS FOR DESIGNING A COLLECTION THAT TRANSFORMS ARCHETYPAL MODELS INTO VANGUARDIAN DESIGNS.”