Since 1995, DITA has found inspiration in the international circuit of automotive and aviation design, and the individuals who have pushed boundaries within these finely crafted machines. First commemorating this fascination with DITA’s best-selling FLIGHT-SERIES and later within the MACH-SERIES, DITA encourages designers to experiment with ideas, technology, and materials outside the realm of modern eyewear.
With an eye to the future, DITA continues this philosophy, taking feedback from experts who are singular in their field. Pressure testing products in the most extreme conditions where the finest margins help achieve greatness. DITA is pleased to announce a new partnership with Aston Martin Red Bull Racing, developing products that meet their demanding specifications and lifestyle. DITA continues a legacy of excellence as memorable as it’s past.
“DITA has always had a passion for innovation and automotive performance. We are thrilled to have partnered with
Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design”
— Micky Dhillon, CEO of DITA