DITA's 25 Years of Expertise
A CATEGORY OF ONE.
A definition you can’t own, you can only earn. And DITA has earned it over 25 years.
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
DITA has a cult-like following and is a must-have accessory for many celebrities, musicians, athletes and fashion industry insiders around the world.
DESIGN THAT FINDS BEAUTY IN PURPOSE.
Focus. Discipline. Time. Sacrifice. Failure. Success. Qualities that make the ordinary extraordinary, which is why each design is treated independently, taking months from conception to production.
DITA uses one of the highest grades of beta-titanium, which is thin, durable and extremely flexible. Our beta-titanium is 1/3 the weight of steel.
Our acetate frames use a proprietary tumbling process to achieve their beautiful finish. DITA uses some of the highest quality acetate available.
Designed with parts that are removable and replaceable, DITA uses assembled hinges for ultimate longevity.
All lenses feature AR (anti-reflective) coating which reduces glare on the back of lenses, gradients, mirrors, and flashes. An additional chemical hard coat increases scratch resistance and improves cleaning and durability.
OVER 25 YEARS of Heritage
For more than 25 years, our focus has been one thing: perfecting the art of eyewear. We aren’t a fashion house license. We are specialized.
CRAFTSMANSHIP THAT CELEBRATES THE UNSEEN.
Craftsmanship is the cornerstone of DITA’s reputation for quality and innovation – that’s why our relationships with some of the world’s most highly regarded artisans have lasted not years, but decades.
PRESERVING THE PRECIOUS
DITA’s relationships with some of the world’s most highly regarded artisans in eyewear have lasted not years, but decades. Those relationships continue until this day.
We finish all our frames in Japan. Not because we can, but because we must. Because the level of detail in our frames requires the utmost level of quality, and that quality is found in Japan
A CRAFT THAT TAKES MONTHS
DITA’s manufacturing standards and specialty design language require months to craft a single frame.
HISTORY OF THE BRAND
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