Effective Date: March, 21 2023

Overview

Dita, Inc. and Dita Eyewear Global, LLC and its corporate business affiliates (“Dita,” “we,” or “us”) provide this notice (“Privacy Notice”) to inform you of our personal information handling practices for personal information we collect from those who contact us and visitors to https://dita.com/ and other web and mobile sites operated by us that link to this Privacy Notice (collectively, the “sites”).

This Privacy Notice (together with our Cookie Notice) sets out the bases on which any personal data, personally identifiable information, or personal information (“personal data”) that you provide to us or we collect from you through our sites will be processed by us. This Privacy Notice does not cover any personal data we collect offline. If you place an order on the sites from anywhere outside the United States, the Terms and Conditions and Privacy Policy of Global-e (Dita’s international fulfillment service provider) will also apply to you and the personal data Global-e collects from you during the checkout process. The Global-e policies are displayed to customers outside the United States on the checkout page.

California residents, please see our California Consumer Privacy Act Disclosures here.

Persons in the European Economic Area, Switzerland, and the United Kingdom (“EEA+”), please see our EEA+ Supplemental Data Protection Law Disclosures here.

When you use our sites, contact us, or make an inquiry via our sites, your personal data will be collected and controlled by Dita, Inc. (a US corporation organized under the laws of the State of California and based at 1 Columbia, Aliso Viejo, CA 92656).

INFORMATION WE COLLECT ABOUT YOU

We collect and process the following personal data about you:

Information you give to us directly.

We collect information about you when you: create an account on our sites; place an order from our sites; fill in forms on or interact with our sites; correspond with us (e.g., when you contact Dita’s customer service team); request information about our services; and report a problem with our sites.

The information you give us may include your name, alias, username, date of birth, gender, phone number, email address, billing address, shipping address, payment information (including credit card number, expiration date, verification code, and/or information for alternate payment types), and other information that you choose to provide. Providing such personal data is voluntary. However, without providing such personal data, we may not be able to provide you with information or services you request from us. You will know what personal data you provide because you will actively submit it to us.

Information we automatically collect about you.

In addition to the personal data that you actively provide, the sites may automatically collect, process, and store certain information about you:

• Technical information, including the type and version of your web browser, device identifier, operating system and platform, IP address, and location and time zone setting.
• Information about your site visit, including the pages or products viewed on our sites, the search terms used on our sites or to locate our sites from external search engines, your interactions with the sites (including the duration of visit, where you scroll on those pages, and where you click), and website performance during your visit.
• Information collected through cookies, pixel tags, and other similar technologies. Please review Section 3 below and our Cookie Notice for more information.

COOKIES

We and our service providers may use cookies and similar tracking technologies to distinguish you from other users of our sites and collect information about how you access and use our sites and the device you use to access our sites. This helps us to provide you with a good experience when you browse our sites and also allows us to customize and improve our sites. For detailed information on our use of cookies, please see our 

HOW WE USE YOUR INFORMATION

To the extent permitted under applicable law, we will use personal data held about you for the purposes described below:  

• Establish and verify your identity and the accuracy of your information.
• Manage user relationship and communicate with you, including to respond to your inquiries and fulfill your requests.
• Provide you with the information, products, and services you request from us and carry out our obligations arising from any contracts entered into between you and us, including to process, maintain, and service your accounts, process your payment information, ship and fulfill your order, provide you with invoices and/or confirmations, provide customer support, and enable service providers to perform the services on our behalf or assist us with our provision of services to you.
• Measure and understand the effectiveness of the advertising we serve to you and others and deliver relevant advertising to you.
• To the extent permitted by applicable laws, provide you, or allow selected third parties to provide you, with information about goods or services we feel may interest you. You may opt out of receiving marketing communications from us or our affiliates by sending an email to legal@dita.com, or by unsubscribing through the unsubscribe or opt-out link in an email.
• Administer, facilitate, and improve operations of our sites, including for troubleshooting, data analysis, testing, research, statistical and survey purposes.
• Ensure that content from our sites is presented in the most effective manner for you and your device.
• Engage in research and development efforts to assess the performance of our sites and services, analyze usage, interests, and trends in connection with our sites and services, improve and personalize our sites and services, and develop new products and services.
• Send you administrative information, including information about our sites and changes to our services, terms, conditions, or policies.
• Handle and record consumer rights requests, including opt-ins and opt-outs.
• Monitor and enhance the safety and security of our sites, including to prevent fraud or other unauthorized or illegal activity.
• Conduct internal audits and investigations.
• Comply with laws and regulatory requirements, enforce our terms and conditions, respond to lawful requests, court orders, and legal processes, and protect and defend the rights, property, or safety of us, our affiliates, employees, customers, users, and others.

DISCLOSURE OF YOUR INFORMATION

To the extent permitted under applicable data protection law, we may share your personal data with:

1. Any member of our group. For example, we may share your personal data with Dita’s group companies to provide you with products and services, provide you with customer support, process your payments, understand your preferences, offer targeted advertising, send you information about products and services that may be of interest to you, and conduct other activities described in this Privacy Notice.
2. Selected third parties including:
   • Service providers who act as our data processor. These service providers perform services on our behalf and assist us with the provision of our sites and services. For example, they may assist us with powering our sites, payment processing, processing and fulfilling orders placed by customers, fraud prevention, marketing, purchase financing, and customer support services.
   • Analytics and search engine providers that assist us in the improvement and optimization of our sites.
   • Business partners that enhance our advertising efforts.

• Other third parties in the following circumstances:
  • If we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we or our affiliates, or substantially all of the assets of any of the foregoing, is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • To comply with any legal obligation or request from law enforcement, enforce or apply our agreements, or to protect the rights, property, or safety of us or our affiliates, employees, customers, users, or others.

DATA SECURITY

We have put in place technical and organizational security measures, to reduce the risk of your personal data being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

INTERNATIONAL DATA TRANSFERS

Your personal data may be disclosed to employees, representatives, or other third parties including our service providers operating outside of the country you are based and who work for, or are engaged by us or our affiliates in other countries, including the USA and in other countries that we operate. We note that these persons and third parties may also store, transfer, or access personal data outside of the country you are based. In disclosing your personal data overseas, we will take such steps as are reasonable in the circumstances to require that overseas recipients protect your personal data in accordance with applicable laws.

YOUR RIGHTS AND CHOICES

Individuals in certain jurisdictions have legal rights to obtain confirmation of whether we hold personal data about them, to access personal data we hold about them (including, in some cases, in portable form), and to obtain its source, correction, purpose of collection, update, amendment or deletion in appropriate circumstances. They may also object to our uses or disclosures of personal data, request a restriction on its processing, or withdraw any consent, though such actions typically will not have retroactive effect. They also will not affect our ability to continue processing data in lawful ways. To exercise any of the rights or choices described above (or any other rights under applicable law), please contact us as described at the end of this Privacy Notice.

To provide you with more interesting and customized information, promotions, and advertising, we disclose personal data to third-party providers of advertising services who may use such personal data for their own purposes or to serve other customers, including to display our advertisements to you on sites and services that we do not operate. If you reside in certain states in the United States, including California, Colorado, Connecticut, Virginia and Utah, you have or will soon have the right to opt out of the use of your personal data for these targeted advertising or cross-context behavioral advertising purposes. To submit such a request, please click the following link: Do Not Sell or Share My Personal Information // Your Opt-Out Rights in which case we will respond to your request in accordance with applicable law.

The rights and options described above are subject to limitations and exceptions under applicable law. We will respond to your requests to exercise your privacy rights in accordance with applicable law. We may request additional information from you to verify your identity and complete your request. If we deny your request, we will explain why. In some states in the United States, you have the right to appeal our denial, which you may exercise by responding to the message we send to you communicating our denial stating that you appeal our decision. In these cases, we will reconsider your request and then notify you of our decision.

 

CONTACT US

Questions, comments, or requests regarding this Privacy Notice and any other supplemental documents are welcomed and should be addressed to:

Attn: Legal Department
Dita, Inc.
1 Columbia
Aliso Viejo, CA 92656
United States

Telephone: (888) 245-2202
Email: legal@dita.com

Similarly, if you have any complaints about our privacy management practices, you can contact us at the same details. You may also have a right to raise your complaint with the relevant privacy regulator in your jurisdiction.

CHANGES TO OUR PRIVACY NOTICE

We may make changes to this Privacy Notice, including material changes, from time to time. We will inform you of any changes to the processing activities described in this Privacy Notice before we start that new processing.